figma file: https://www.figma.com/design/oSVoQLaHRWQDI1dVTWHsfq/caron-internlay-3O1?node-id=85-421&t=arlETEjiJzh9BR8C-1

UX Research Report(Case Study)

Overview

The goal of this UX research is to improve the platform by understanding user needs, expectations, and pain points. By combining qualitative and quantitative research, we can identify design opportunities to enhance usability, increase engagement, and foster a more satisfying user experience.

1. User Interview

Summary:

Conducted virtual user interviews with eight target users, segmented into primary and secondary user types. Each session lasted around 45 minutes and covered general preferences, frustrations, and specific use cases.

Insights:

• Primary Motivation: Most users valued ease of navigation and visual simplicity, as it allows them to find content quickly without feeling overwhelmed.
• Pain Points: Users expressed frustration with cluttered menus and unclear calls to action. Several mentioned that, in similar platforms, they felt lost due to inconsistent layouts across pages.
• Feature Preferences: A high demand for clear, accessible help resources and search functionality to locate specific tools or content efficiently.

Actionable Insights:

• Simplify navigation, minimize nested menus, and clarify action buttons.
• Consider adding a prominent help section or FAQ page for easier onboarding.

2. Survey

Summary:

Distributed a survey to 50 users to quantify preferences, usage habits, and overall satisfaction with similar platforms.

Key Findings:

• Usage Frequency: 65% of users reported using platforms like this at least twice a week.